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Chinook Capital Advisors represents owners of Seattle Coffee Gear in recapitalization with Digital Fuel Capital


Chinook Capital Advisors, a leading M&A advisory firm serving the needs of Pacific Northwest business owners, acted as the exclusive advisor to the shareholders of Seattle Coffee Gear (“Seattle Coffee Gear”) in its recapitalization with Digital Fuel Capital.

Seattle Coffee Gear is the leading omni-channel retailer offering comprehensive knowledge of all coffee equipment and products to coffee lovers worldwide. The company provides the coffee lover with an authentic experience, vast educational resources, and the best products available.
“Each member of the Chinook team was invaluable in helping us find the right buyer for our company. They negotiated a fair sales price and managed through all the complexities of closing the deal – all during COVID which provided some unique twists and turns. I couldn’t recommend their team highly enough,” said Victor Gehlen, former President of Seattle Coffee Gear.

The Chinook team put together an incredible presentation outlining the history of the business and our vision of the future for Seattle Coffee Gear and ultimately they found us the perfect investment partner for our next phase of growth.” said Mike Atkinson, CEO of Seattle Coffee Gear. “Chinook’s team managed the transaction from start to finish. Their detail-orientation and experience made a very complex process run very smoothly. I would recommend Chinook to any business owner looking to sell or recapitalize their business.”

“Congratulations to Victor and Gail for pioneering the specialty coffee at home industry in the US. The future of Seattle Coffee Gear is in great hands with Mike and the team at Digital Fuel Capital,” added John O’Dore, co-founder of Chinook.

“This transaction was a great outcome for the shareholders of Seattle Coffee Gear since it allowed them to realize the value they have created over the years while giving them an opportunity to be rewarded down the road as the company continues its strong growth trajectory,” added Ed Kirk, co-founder of Chinook.


Chinook Capital Advisors, based in Kirkland, WA, is a leading M&A advisory firm serving the needs of Pacific Northwest business owners. We help businesses prepare for and execute business ownership transition events.

Our expertise includes sell-side advisory/seller representation services, recapitalizations, advisory board/transaction preparation services, and other services including business valuation and debt advisory. Chinook serves many of the key industries that drive the Pacific Northwest economy, including manufacturing, distribution, business services, technology, healthcare, and consumer.

We welcome inquiries from business owners wanting to discuss business valuation, M&A market updates, or how to build value towards a future exit or recapitalization.